Technical SEO Site Architecture Indexation

Fix technical issues. Unlock organic growth.

I audit websites to find technical problems that waste crawl budget, block indexation and limit rankings.

You get a clear list of issues with priority, impact and exact recommendations.

Audit Snapshot
Example technical findings
Sample
Non-indexed URLs
Important pages not visible in Google
High
Duplicate Pages
Crawl waste and diluted signals
High
Crawl Budget Waste
Googlebot spending resources on low-value URLs
High
Crawl budget waste 78%
Overall priority: High
GSC Analysis
Indexation & crawl reports
Full Crawl
Screaming Frog / Sitebulb review
Architecture Map
URL structure & internal links
Action Plan
Priority-based implementation tasks
Sample Findings

Real Technical SEO Problems I Find in Audits

Selected examples from technical audits: indexation gaps, duplicate URL patterns, canonical issues and page experience problems.

Non-indexed URLs audit example
Indexation

Non-Indexed URLs

492K

Duplicate product architecture and low-value URLs consuming crawl resources without search value.

Alternate canonical URLs audit example
Canonicalization

Alternate Canonical URLs

304K

Duplicate URL paths created by collections, parameters and language versions, diluting indexation signals.

Large-scale indexation gaps audit example
Coverage

Large-Scale Indexation Gaps

646K

Large groups of pages excluded from Google’s index, reducing visibility and wasting crawl capacity.

Core Web Vitals issues audit example
Page Experience

Core Web Vitals Issues

3.02K

Unstable layouts, shifting elements and delayed rendering creating poor mobile experience signals.

Site Architecture

From Chaotic Architecture to Clean, Scalable Structure

Technical SEO audits often reveal structural issues that affect crawling, indexation and long-term growth.

Before

Multiple URL paths, duplicate content and wasted crawl budget.

Product URL Multiple versions
/collections/all/products/product-nameDuplicate
/collections/best-sellers/products/product-nameDuplicate
/collections/color/products/product-name?variant=123Duplicate
/products/product-name?utm=campaignDuplicate
/product/product-name?sort=popularDuplicate
After

One canonical URL supported by clear discovery and relevance signals.

Category Page
Related Products
Breadcrumbs
Internal Links
XML Sitemap
Canonical Product URL /products/product-name

What I Analyze

The audit covers the technical areas that usually block crawling, indexation and scalable organic growth.

Indexation
Crawl Budget
Site Architecture
Internal Linking
Canonicals
Hreflang
Pagination
Redirects
Core Web Vitals
XML Sitemaps
Faceted Navigation
Product Architecture

Who This Audit Is For

Best suited for websites where technical issues affect thousands of URLs, not just isolated pages.

Ecommerce websites with 5,000+ URLs
SaaS, affiliate and content sites with indexation issues
Websites after migration, redesign or replatforming
Projects where organic traffic stopped growing
Teams that need developer-ready SEO tasks
Businesses planning long-term SEO growth
Deliverables
Audit Document Findings, examples and explanations
Priority Roadmap What to fix first and why
Developer Tasks Clear implementation notes
Architecture Notes URL, crawl and linking logic
Process

How I Work

A clear technical audit process: from data collection to prioritized implementation tasks.

1

Technical Crawl

Collect crawl data, indexation signals and site structure information.

2

GSC Analysis

Review coverage, excluded pages, crawl signals and performance trends.

3

Architecture Review

Identify duplicate URLs, crawl waste and internal linking problems.

4

Priority Mapping

Separate critical issues from secondary improvements.

5

Implementation Roadmap

Prepare clear developer-ready recommendations.

What You Receive
Prioritized audit report Technical recommendations Architecture notes Developer tasks Implementation roadmap
FAQ

Common Questions Before a Technical SEO Audit

A few practical answers before starting an audit.

How long does a technical SEO audit take?

Most audits are completed within a few days, depending on website size, platform complexity and the amount of technical data available.

Do you implement the fixes?

The audit includes developer-ready recommendations. Implementation can be handled by your internal team, external developers, or discussed separately if additional support is needed.

What types of websites do you usually work with?

I usually work with ecommerce, SaaS, affiliate and content-driven websites where technical issues can affect large groups of URLs.

Will this help increase rankings?

The goal is to remove technical limitations affecting crawling, indexation and site quality. Rankings depend on many factors, but technical issues often limit growth.

Vladimir Adiyan
Vladimir Adiyan
SEO Consultant · Technical SEO · Site Architecture
Technical SEO Audit

Need technical clarity before making more SEO changes?

I can review your website structure, indexation, crawl budget and internal linking to find what is blocking organic growth.

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